WINE FOUNDRY / WINE & SPIRITS RETAIL
How a wine shop runs on WFC
A customer comes in looking for a bottle they tried at your last tasting. Another wants to send a birthday gift. In the back, someone is checking a distributor delivery against the purchase order. All three are ordinary moments in a wine shop. Wine Foundry Commerce gives each one a place in the same system, from the website to the register.
Give shoppers four good reasons to visit your website
A bottle worth looking up. A shopper can see the vintage, bottle size, where the wine comes from, and how it tastes. Someone who likes what they see can follow the grape or region to find more of the shop’s selection. Staff can add a bottle for sale at the register and publish the online listing once the description and label image are ready.
A tasting worth going to. A customer can browse what’s coming up, see the wines you’ll be pouring when you’ve published the lineup, and reserve seats. If they’re bringing friends, they can put a name on each ticket. Staff can sell tickets at the register, too. When it’s time to set the room, the POS has the attendee list and can print tasting programs.
A gift card that feels like a gift. Pick a look, change the artwork and colors, and give it a little sparkle. Add a personal message, choose the amount, and decide when it should arrive. The builder updates the card as you go, so you can see what you’re sending. When the recipient opens it, the message and design are part of the experience. They can spend the balance online or in the shop.
A basket with room for a personal touch. Shoppers can buy a basket as shown or customize one you’ve set up with choices. Configurators give customers options that drive conversion. You decide which options to offer, and WFC can tie choices such as wines and containers to the inventory you carry.
Remember the wine a regular asked for
Say a regular asks for a particular wine and you need to order it. In our clienteling Concierge mode, staff can record the request and look up the bottle, even if it’s currently out of stock. Once the wine and vendor are identified, the request can go onto a draft distributor purchase order.
When the shipment arrives, staff receive it against the order. WFC updates inventory, and once the customer’s wines have all arrived, the request appears in Outreach under Tell them. Whoever is on shift has a place to check what needs following up. The customer’s purchase history and taste profile can also help staff make a relevant suggestion when they call or when the customer comes back in.
Customer insights, purchase habits and analytics, and history of all touchpoints is available on their customer record.
When the customer comes in to pick up the bottle, staff can scan or search for it, attach the customer to the sale, and see their loyalty details where applicable.
Follow a special order from customer request to pickup.
Make the next buying decision with better information
Receiving is also where the shop records what it paid. Staff can enter freight or other invoice charges separately from the bottles. WFC accounts for those charges in margin and stock valuation, so the invoice price is still available when you compare vendors and the cost of getting that wine onto the shelf is reflected in reporting.
Before you write the next PO, inventory analytics can help you see what’s sitting and which items deserve a closer look. For recurring questions about sales, margin, and stock value, the shop can use Metabase reports with consistent definitions. A buyer can investigate a slow-moving item, and an owner can review the month’s figures without rebuilding the same spreadsheet.
The shop’s catalog and customer relationships also give email campaigns something concrete to work with, whether it’s a tasting invitation or a new arrival. WFC is building email marketing in Payload for customized campaigns and personalized, automated outreach.