Retail experience, made personal

We believe the best wine and spirits stores do something technology cannot do on its own: they teach, listen, remember, and make a customer feel known. Wine Foundry exists to make that work easier and more consistent.

Deep retail and technology experience

Our founder brings a career in retail business and IT consulting, organizational effectiveness, and transformation, including executive roles at Deloitte, Slalom, and Accenture. That large-scale consulting experience is applied here to the practical needs of independent wine and spirits retailers.

Wine data and software quality

Our other principal spent much of her career in PwC IT as a senior software and IT quality manager. She brings that discipline to wine product data, data augmentation, and marketing—areas where accuracy and consistency directly shape the customer experience.

Why it matters in a smaller store

A recommendation is more useful when the associate knows the wine and the person buying it. A tasting is more valuable when the store can carry the conversation forward. We connect product knowledge, customer insight, and commerce tools so owners and teams can spend more time building those relationships.